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66 Years Sarihusada Supports Fulfillment of Nutrition for the Nation

Latest Update: 14 Aug 2020

Maternal and child health is the main foundation for the development of quality human resources. Since it was first established as a result of the National Protein Adequacy Program in collaboration between the Government of Indonesia and the United Nations in 1954, this has been the driving force for the spirit of PT Sarihusada Generasi Mahardhika (Sarihusada) in strengthening nutrition for the nation. Starting with milk production at Muja Muju Factory, Yogyakarta, now at the age of 66 years, Sarihusada continues to be committed to providing support to fulfill nutrition and child development in Indonesia. 

Photo of NV Saridele (now Sarihusada) factory in 1954 in Yogyakarta.

Nutrition in the first 1000 days of life starting from the child in the womb to the age of 2 years will affect health throughout the ages, achievements and achievements, to the quality of the next generation of the Indonesian nation. In the midst of various health challenges that are still faced by mothers and children, education, services, and the provision of quality and affordable nutrition continue to be Sarihusada's top priorities.

"For more than 60 years, Sarihusada as an important part of the Danone Specialized Nutrition (SN) Indonesia business group has become a pioneer as a trusted provider of education and nutritional products for mothers and children. Through nutritious products and sustainable programs, we want to bring nutrition to the nation, so that no child is left behind. " said Connie Ang, President Director of PT Sarihusada Generasi Mahardhika.


Scientific research based nutrition

Sarihusada is committed to providing quality nutrition based on a research and development process, by meeting national and international safety standards, and tailored to the nutritional needs of mothers and children in Indonesia. This commitment is manifested by the inauguration of the world-class Danone Nutricia Research - Sarihusada Research & Innovation (R&I) Center which is located at the Sarihusada factory, Muja Muju, Yogyakarta. 

Sarihusada factory employees operate a pilot plant at Danone Nutricia Research Sarihusada R&I Center at Sarihusada Factory, Yogyakarta

The presence of this research center can facilitate the in-depth research process to develop a product, starting from the presence of high-tech facilities, exploring science and technology insights, clinical studies for product safety and effectiveness, packaging and sensory studies, to the production stage. So, Sarihusada can adapt its products to the needs of the Indonesian people.

Product quality and safety are also of particular concern at the Sarihusada Factory. From receiving raw materials, processing raw materials, packaging finished goods to distribution to consumers, Sarihusada adheres to local regulations and international quality standards. Thus, Sarihusada can provide quality nutrition for pregnant and lactating mothers, children during their developmental period, to children with other special nutritional needs. 

The working visit of the Minister of Manpower Ida Fauziah to the Sarihusada Factory in Klaten (20/06) and then to review health protocols in the factory area


One of the activities of the Sarihusada factory in Klaten

Build public awareness and Create Sustainable Business

The consumption of nutrition for mothers and children does not only depend on the availability of nutritious food, but also on access to it. This is closely related to supporting factors such as awareness of parents and teachers, availability of healthy food in schools, community development, to strong cooperation between the government sector, industry, academia, and elements of society.

Good eating habits in children, of course, must be familiarized from an early age by parents at home and teachers at school. For this reason, Sarihusada as part of Danone strengthens the "Fill My Plate" education program by making special nutrition guides for children aged 4-6 years and has successfully educated more than 57,000 mothers, 4600 teachers and 52,000 students in 1487 PAUD in 6 provinces.

In line with the contents of my plate, Sarihusada also supervised children's nutrition in elementary schools by introducing the Advanced Generation School Canteen program in 2010 (previously known as Warung Anak Sehat). Until 2018, this program had empowered 350 canteen mothers - of which 72% had increased their income by more than 50%. In addition, the increase in income received by the women who manage the canteen has also benefited 1,092 family members.

In Yogyakarta and Klaten, where the Sarihusada factory operates, Sarihusada also helps educate nutrition and technology through Taman Pintar, and strengthen local communities' economies with community-based empowerment programs. One of them is the Milk Quality Improvement program for dairy farmers in Sleman, where Sarihusada built an integrated facility covering an area of 1.7 hectares consisting of modern housing which can accommodate 240 dairy cows equipped with milking equipment, mini laboratory, cooling unit, biogas digester.   

Dairy farm in Sleman assisted by Sarihusada

In addition, Sarihusada supports the formation of Village-Owned Enterprises (BUMDes), one of which is the empowerment of factory waste in the form of wooden pallets, so that the people of Kemudo Village can process them into goods of sale value. In a nearby location, Omah Tani Srikandi was also formed who empowered the community to develop an Integrated Farming demonstration plot, Field School, Sustainable Food House Area, to procure a Joglo Karangasem community center which became an angkringan business as well as a center for community activities.


Commitment that is getting stronger during the pandemic

The COVID-19 pandemic that is felt by the community also affects the fulfillment of nutritional needs for mothers and children who are included in vulnerable groups. Through the assisted UMKM, namely Rumah Tempe Srikandi Genengan (RTSG), Sarihusada distributed 10,000 Tempe to residents affected by COVID-19. RTGS itself has been established since 2017 and is fronted by 30 female workers and 5 male workers. 

The activity of the Sarihusada fostered community, Rumah Tempe Srikandi Genengan

Recently, Sarihusada, who is a part of Danone SN Indonesia, has contributed to joint research and development collaboration with LIPI (Indonesian Institute of Sciences) to present local food-based fortification products, namely Probarz snack bars and Aitamie noodles which are distributed to children aged in Indonesia. over 1 year. 

The research and technology collaboration between Danone SN Indonesia and LIPI presents nutritious products made from local food Probarz and Aitamie for children affected by the COVID-19 pandemic.

In addition, Danone in Indonesia is committed to providing assistance worth IDR 30 billion in efforts to tackle COVID-19 in Indonesia in the form of medical equipment such as masks and PPE (personal protective equipment) for health workers, ventilators to hospitals, nutritious food for health workers and groups. vulnerable, to donations and collaboration in developing nutritious products. Assistance has been channeled through cooperation with various institutions, including government, private and community social organizations.


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