Jakarta, April 10, 2019 - The incidence and risk of allergies in children, especially for food, continues to exist throughout the world, including in Indonesia. Public understanding, especially of the mothers, regarding the prevention and handling of allergies in the child needs to be improved so that he can still grow and develop optimally. In order to support World Allergy Week 2019, Sarihusada through the SGM Eksplor Soya brand invites the Mother to recognize symptoms early and how to overcome the risk of allergies in the Little One through the #BundaTanggapAlergi campaign by conducting 3K movements: Recognize, Consult, and Control.
Data from the World Allergy Organization (WAO) in The WAO White Book on Allergy: 2013 Update shows that allergy prevalence rates reach 10-40 percent of the total world population, of which 7.5% are children who have cow's milk allergy. In fact, children who are still in development and development really need protein as a component of balanced nutrition to meet nutritional needs and the quality of their health in the future.
Prof. DR. Budi Setiabudiawan, dr., SpA (k), M. Kes. - Child Allergy and Immunology Consultant said, "Cow's milk allergy is caused by an abnormal immune system response to cow's milk protein (whey and casein). This needs to be a concern because milk is one source of protein needed by children to grow and develop optimally. Here, the role of parents, especially mothers, is very important to prevent and manage allergic conditions, including the provision of proper nutrition. "
Educational activities to provide parents with understanding in identifying and managing allergies. For this reason, Sarihusada through the SGM Eksplor Soya brand whose mission is to support the optimization of the growth and development of Indonesian children, especially those who are allergic to cow's milk, invites mothers to become #BundaTanggapAlergi with 3K Movement to support children who have cow's milk allergy in order to continue to grow healthy and become a Child of the Next Generation.
Meutia Athaya, Brand Manager of Allergy Care Sarihusada said, "The #BundaTanggapAlergi Campaign is an invitation for mothers to actively identify early on symptoms and how to overcome the risk of allergies in your child by doing 3K movements, namely: Recognize the risks and symptoms, consult your doctor so that Si Little gets the right treatment, and control the cause of allergies with proper nutrition so that your little one can keep growing optimally. In addition, we also provide information channels so that mothers can share experiences, risk tests & symptoms of allergies, and consult with allergist specialists via www.alergianak.com. We believe that all Indonesian children, with and without allergies, can develop and grow into advanced generation children, of course with the right education and nutrition solutions. "
Further on education, Athaya explained that his party also held several activations that were easily accessible so that the public was more educated about allergies and how to handle it appropriately. "First, we will launch a Facebook Page Soya for Advanced Generations where mothers can share information about your child's allergies, obtain information on appropriate nutritional solutions for children affected by cow's milk protein allergy. Secondly, through the website www.alergianak.com the community can recognize risk factors for child allergies from family history, early symptoms of allergies, how to deal with allergies, and discuss directly with experts related to allergies in children, and MOBI health which will be an educational program that will reach the mothers in remote parts of Java and Sumatra. "
Several factors can increase the risk of allergies in your child, including family history of allergies, cesarean birth, and pollution including air pollution and cigarette smoke. Common symptoms that often arise when allergies are skin disorders such as red spots appear, respiratory disorders such as asthma, and digestive tract disorders. Allergies in your child that are not handled properly can increase the risk of degenerative diseases, such as obesity, hypertension, and heart disease. In addition, your child with allergies is at risk of experiencing growth retardation.
"If your child has been indicated to have a cow's milk allergy, he still needs an alternative source of protein for nutritional fulfillment. Little with the risk of allergies can still consume alternatives to cow's milk, such as growth milk which contains a special formulation of extensive hydrolysis, amino acids, milk with soy-based ingredients / soy, "added Prof. Budi.
In addition to being committed to providing nutrition education for mothers and parents, Sarihusada presents one of the nutritional solutions for children who are allergic to cow's milk. Hopefully, with the right education and the fulfillment of balanced nutritional needs, Little Children with cow's milk allergy can still grow up healthy and develop into a person who grows tall and strong, confident, intelligent and creative, independent, and sociable.
Natasha Rizky - Actress & A Mother said, "As a mother who has a child with cow's milk allergy, of course I am very concerned about the nutrition that I provide to children especially to ensure optimal growth and development. I really appreciate Sarihusada who continues to hold the #BundaTanggapAlergi campaign with the 3K Movement. I also did this 3K movement to deal with cow's milk allergy experienced by my second child. By recognizing the symptoms of allergies and consulting a doctor, I was finally able to control the cause of the allergies by providing the best nutrition for children. Allergic conditions do not prevent children from achieving in the future, as long as mothers know how to prevent and manage allergies through the 3K Movement. "
Sarihusada is committed to supporting the fulfillment of the nutrition of the Little One, including those who have cow's milk allergy. Since it was first launched in 2016, Sarihusada with the #BundaTanggapAlergi Campaign has managed to educate more than 13 million mothers through the website alergianak.com, lay seminars on allergies in health facilities, and display public service announcements. In addition, Sarihusada also routinely educates allergy to midwives through seminars, Mini MOBI activities in more than 10 thousand points in Indonesia, and education through digital platforms.
"We hope that through the #BundaTanggapAlergi campaign with the 3K Movement, the Mothers will understand more about allergies and cow's milk allergy in the Little One, what are the causes and how to handle it, and still be able to support the Little's growth needs through proper nutrition," Athaya concluded.
